At the outset of the war in Israel, the country sprang into action to meet the civilian support needed for a long-term, large-scale mobilization of hundreds of thousands of reservists and soldiers. Among those efforts, BeefUp Our Boys was created to bring high-quality American and South African dried meats—biltong and beef jerky—to the frontlines.

Due to the high demand and the unique benefits of beef jerky, BeefUp Our Boys has continued to meet the call. Having supplied units on all fronts, we have now reopened a family factory located just 7 kilometers from Gaza, a community deeply impacted by the war.

Our mission remains clear: to provide our soldiers with the nourishment, strength, and support they need during these critical times. Join us as we stand with those who defend us. Together, let’s BeefUp Our Boys and make a difference.